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Testimonial

“We have been working with Leapfrog Agency for about a year now, and I have to say they’re a wonderful team, who keep everything as transparent and open as possible. Thanks for all the hard work!”

Sean

OWNER / IMMERSE EDUCATION

INDUSTRY

Education

Immerse Education is one of the leading providers of premium education summer programmes in Cambridge, UK.

Motivated students from over 110 different countries attend their summer courses, taught by leading University of Cambridge and Oxford professors.

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Campaign Brief

Immerse Education was already a booming business, but they joined forces with Leapfrog Agency to increase the number of visitors to their site, and ultimately sales.

Following our initial competitor and market research, we uncovered several ‘hurdles’ that we would have to overcome to really take off. By gaining a deeper understanding into their target audiences, and Immerse Education USP’s we were able to “find our way in”.

Our primary goal was to increase organic search visibility by executing a content marketing campaign and implementing a bespoke SEO strategy.

Challenges

1

Due to the “course” or “programme” nature of Immerse Education, it meant that we were targeting 100’s of different variations of keywords.

2

Their site was poorly optimised by previous developers and SEO agencies. A LOT of bad work needed to be undone.

3

A highly competitive niche where the competitors had been outspending them on SEO for many years.

4

Highly cyclical, so they NEEDED to be ranking in time for the next student intake.

The Details

We dived deep into their market, uncovering all sorts of nuances between cultures and countries, students and parents, and teachers and schools.

 

By doing this, we were able to optimise the site in line with Immerse Education’s target audience. 

 

The content strategy was three-fold.

Through a value-added strategy we were able to achieve and exceed on their content strategy, and through a gargantuan effort from our team were able to secure some backlinks from some high authority sites.

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The Results

Vector

280%

Increase in revenue from organic traffic

Group

240%

More leads generated from organic traffic

Globe

271%

Increase in web traffic

keyboard

380%

Increase in keywords ranking position 1-3

arrow up

1400%

Increase in the number of keywords on page 1

medal

#1

For their target and primary money keyword

medal

#1

For A LOT of their secondary money keywords

Proven Results in Pictures

Organic Traffic Increase

Orginic increase final

Insane Increase for so many keywords!

insane oncrease for so many

Amazing Increase Across The Board

amazing increase final

#1 Keyword Ranking for their top keyword!

Number 1 Keywrd

200% Increase In Traffic

200percent increase

New Keywords Ranking 1-3

keyword ranking Final

We Won't Disappoint!