OWNER / IMMERSE EDUCATION
Motivated students from over 110 different countries attend their summer courses, taught by leading University of Cambridge and Oxford professors.
Immerse Education was already a booming business, but they joined forces with Leapfrog Agency to increase the number of visitors to their site, and ultimately sales.
Following our initial competitor and market research, we uncovered several ‘hurdles’ that we would have to overcome to really take off. By gaining a deeper understanding into their target audiences, and Immerse Education USP’s we were able to “find our way in”.
Our primary goal was to increase organic search visibility by executing a content marketing campaign and implementing a bespoke SEO strategy.
Due to the “course” or “programme” nature of Immerse Education, it meant that we were targeting 100’s of different variations of keywords.
Their site was poorly optimised by previous developers and SEO agencies. A LOT of bad work needed to be undone.
A highly competitive niche where the competitors had been outspending them on SEO for many years.
Highly cyclical, so they NEEDED to be ranking in time for the next student intake.
We dived deep into their market, uncovering all sorts of nuances between cultures and countries, students and parents, and teachers and schools.
By doing this, we were able to optimise the site in line with Immerse Education’s target audience.
Through a value-added strategy we were able to achieve and exceed on their content strategy, and through a gargantuan effort from our team were able to secure some backlinks from some high authority sites.
Increase in revenue from organic traffic
More leads generated from organic traffic
Increase in web traffic
Increase in keywords ranking position 1-3
Increase in the number of keywords on page 1
For their target and primary money keyword
For A LOT of their secondary money keywords